Background:

"Tasty Food to Go" is a small and cute family owned restaurant that offers authentic homemade Asian Cuisine located in a charming little neighborhood in the heart of Arcadia, California.It is occupying a corner space with a parking lot out back and plenty of street parking and the restaurant entrance is supper welcoming, cute and homey.It serves freshly and deliciously simple wonton, dumpling, noodle, rice bowl dishes and desserts that will surely suite many people taste.Tasty Food to Go's menu consumes fewer calories, fewer carbohydrates, and less fat than any other meal. We offer takeout and delivery on an impressively inexpensive menu of fantastic Asian. The restaurant also offers free delivery within 5 miles from the restaurant.

Goals:

The main goals for "Tasty Food to Go" are provide a customer experience that

encourages repeat business, from the moment a patron enters the restaurant until that patron leaves, that person should feel as if they are valued. Keep food costs at less than 40 percent of all revenue by focus on low food waste, finding affordable food vendors and maximizing resources.Increase daily net sales by $5,000 and improve social media engagement by increase Instagram followers by 100 people in six months.The goal is to increase traffic to company's site by at least 50 percent and reach a profit margin of 5% with in the next five years of offering services to our esteemed customers.

Assignment

Explain/create short term goals that the restaurant owner would like to achieve within five (5) years (short term goals).Determine the most appropriate ways to measure long term goals. Note: Consider the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement. For information on Website analytics