Question
Background: The COVID-19 pandemic in Malaysia had recorded the largest cumulative number of confirmed COVID-19 infections in Southeast Asia. MCO (Movement Control Order) was thus
Background: The COVID-19 pandemic in Malaysia had recorded the largest cumulative number of confirmed COVID-19 infections in Southeast Asia. MCO (Movement Control Order) was thus forced to be imposed on the 18th March 2020.
Task: discuss how MACRO environmental forces affect AEON Malaysia business. Based on your discussion, provide any THREE (3) online marketing strategies for their business sustainability.
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
