Question
BACKGROUND To prevent the spread of COVID-19, it is important that people engage in COVID-safe behaviours whenever possible (e.g., mask-wearing, physical distancing, handwashing). However, for
BACKGROUND
To prevent the spread of COVID-19, it is important that people engage in COVID-safe behaviours whenever possible (e.g., mask-wearing, physical distancing, handwashing). However, for whatever reason, people are often reluctant to engage in these behaviours. Often, government bodies may turn to researchers in psychology for theory-driven interventions that they can use to elicit behavioural change in the community.
Imagine you are a researcher who has been enlisted to design a campaign to encourage COVID-safe behaviours in Queenslanders. After consulting the literature, you devise three types of interventions that you think may be effective in increasing COVID-safe behaviours-a health-based intervention informing people about the personal health benefits of engaging in COVID-safe behaviours, a norm-based intervention informing people about the normative uptake of COVID-safe behaviour among others in the community, and a compassion-based intervention encouraging people to engage in COVID-safe behaviours on behalf of their loved ones and the vulnerable.
You decide to run an experiment to provide a preliminary test of the relative effectiveness ofthese interventions in increasing people's intentions to engage in COVID-safe behaviours. You design your experiment to include four conditions:
Control condition: Participants are asked to read a flyer encouraging them to engage in COVID-safe behaviours but containing no further information beyond this.
Health condition: Participants are asked to read a flyer encouraging them to engage in COVID-safe behaviours, which also contains information about the many benefits of engaging in these behaviours for their own physical health and wellbeing.
Norms condition: Participants are asked to read a flyer encouraging them to engage in COVID-safe behaviours, which also contains information suggesting that the vast majority of Queenslanders are already engaging in COVID-safe behaviours.
Compassion condition: Participants are asked to read a flyer encouraging them to engage in COVID-safe behaviours, which also contains information about how this would help protect their loved ones and vulnerable populations in the community (e.g., the elderly).
Before 1. Participants in thecontrol conditionwill have lower intentions to engage in
collecting any data, you formulate three experimental hypotheses: COVID-safe behaviours than participants in theother three conditions combined.
Participants in thecompassion conditionwill have greater intentions to engage in COVID-safe behaviours than participants in thehealth condition and norms condition combined.
Participants in thenorms conditionwill have greater intentions to engage in COVID-safe behaviours than participants in thehealth condition.
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Say you are only able to recruit 60 community members for your experiment, given your limited resources. You randomly assign these participants to one of the four experimental conditions, withn= 15 in each group. After receiving the manipulation, participants then measure of their intentions to engage in COVID-safe behaviours, resulting in a score out of 50 (with higher numbers indicating greater intentions to engage in COVID-safe behaviours).
The table below displays eachparticipants'reported intentions to engage in COVID-safe behaviours by condition: