Generating Alternative Strategies - TOWS Matrix

You are finishing your advanced diploma at Conestoga College, and the President, Dr. John Tibbits, has asked you to join a task force that is developing the new five-year strategic plan for the college. You have been chosen because, as a recent student, you have unique insights into the internal and external environments of Conestoga. After completing MGMT3030, you are also able to select strategic factors, analyze them considering the current situation, and propose recommendations to management.

Generate a TOWS matrix for Conestoga College today and develop at least 2 strategic alternatives for each of the combinations of strategic factors.