Question
BAGB3013 Strategic Management A to Z Fashion Sdn Bhd is considering one of the two strategies listed in the table below: Buy new store and
BAGB3013 Strategic Management
- A to Z Fashion Sdn Bhd is considering one of the two strategies listed in the table below:
Buy new store and relocate the business | Fully renovate existing store | |||||||||||
Key Factors | Weight | AS | TAS | AS | TAS | |||||||
Opportunities | ||||||||||||
Population of city growing 10% | 0.30 | 3 | 0.90 | 4 | 1.20 | |||||||
Vehicle traffic passing store up 12% | 0.20 | 1 | 0.20 | 2 | 0.40 | |||||||
Threats | ||||||||||||
Best Buy opening new store nearby in one year | 0.25 | 4 | 1.0 | 3 | 0.75 | |||||||
New mall being built nearby | 0.25 | 3 | 0.75 | 2 | 0.50 | |||||||
Strengths | ||||||||||||
Average customer purchase increased from $97 to $128 | 0.35 | 2 | 0.70 | 4 | 1.40 | |||||||
Store's debt-to-total-assets ratio declined to 34% | 0.15 | 1 | 0.15 | 2 | 0.30 | |||||||
Weaknesses | ||||||||||||
Revenues from businesses down 8% | 3 | 1.20 | 2 | 0.80 | ||||||||
Often customers have to wait to check out | 0.10 | 1 | 0.10 | 3 | 0.30 | |||||||
5.00 | 5.65 | |||||||||||
Describe what is the table above and provide an explanation on the positive features and limitations of this type of matrix. (10 Marks)
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started