Baichung is a senior market research analyst in BRIM, a top market research firm. BRIM has been approached by the local municipal authorities to investigate a typical urban problem in a certain locality of metro city. The authorities have noticed that the citizens are not shopping from the stores in that area. Consequently, the shops are closing down making the neighborhoods run-down and unsafe? Baichung has been given the responsibility tohandle this project on behalf of BRIM? What should be Baichung's plan to resolve the issue?