Balancing design and cost helps you achieve profit while appealing to customer interest. Click on BACKPACK and review the STATS that affect PRODUCTION COST. We have decided to target the OUTDOOR ENTHUSIAST market segment. For this segment, our PRODUCTION COST should not exceed $50. We need to achieve 85% FEATURE DESIRABILITY. FEATURE DESIRABILITY is a measure of how well your backpack design aligns with your segment's PREFERENCES. Which of the following is the most important CHARACTERISTIC for the OUTDOOR ENTHUSIAST segment?

-Capacity

-Comfort

-Durability

-Eco-Friendly