Question
Bank 1 and Bank 2 are considering entering a compatibility agreement that would permit the users of each bank's automated teller machines (ATMs) access to
Bank 1 and Bank 2 are considering entering a compatibility agreement that would
permit the users of each bank's automated teller machines (ATMs) access to the other
bank's ATMs. Bank 1 has a network of branches and ATMs extending from the U.S. to
Mexico. Bank 1's 12 million customers currently have access to only the 10,000 ATMs
owned by the company in the U.S. While Bank 2's core account holders are located in
Mexico and the southwestern portion of the United States, the company is expanding
across the United States. Bank 2 has 15 million customers who can use any of its
14,000 ATMs.
Using the idea of network externalities, describe how such an agreement
between Bank 1 and Bank 2 would benefit consumers.
What is the business rationale for such a strategy between Bank 1 and Bank 2?
Please provide a detailed explanation.
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