Bank of America-Case Study-HBR

Question: What is the key point of this statement and how does it relate to the 3 elements of innovation initiative (Initiative 1: innovation is a team effort; innovation 2: Innovation requires partnership between innovation initiative and performance engine; Innovation 3: Innovation requires disciplines experimentation) and what is its importance/why is important:

"Proceeding with the Innovation & Development Market project was a no brainer," according to Rick Parsons, one such executive. "What was trickier were issues such as execution and budgeting of the project."