2. The market analysis Once you identify the catchment area of the shopping centre, you could implement a market analysis. Note that the objective of this market analysis is to collect information useful for you to formulate a management plan that responds to the owner's queries. This market analysis should focus on the catchment area itself, not the general macroeconomic conditions. For example, discussions on general trend in the retail sector (e.g., entertainment, leisure activities, mixed development, and digital technology) must be embedded within this market area. The sources of your information should be reliable, e.g., Australian Bureau of Statistics, government websites, or other reliable secondary data providers. Moreover, graphs, photos, tables, and maps are useful devices to summarize information more effectively. Lastly, you need to consider future trends as well as current conditions. The market analysis should include ANY combinations of the following components describing the catchment area: 1 Boundaries and land usage 1 Planning codes and regulations 1 Population statistics and trend 1 Major employers and industries in the area 1 Income, employment, migration status, ethnicity, and other demographic characteristics 1 Local building codes and regulations 1 Transportation, utilities, and neighbourhood amenities (schools, hospitals, etc.)