Bank of Centennial Mortgages Materials Relaunch You are a Marketing Manager at the Bank of Centennial. You specifically work on the bank's Mortgages marketing efforts. Your boss, VP of Marketing, Kevin Grant, has just approached you with a request to kick off a new project to update all printed material such as flyers and posters that are distributed within the bank branches. Having reviewed the materials in a lot of detail, Kevin had become concerned that the Mortgages information is of poor quality. He expressed his frustration to you that the Mortgages materials seem to be out of date: the images didn't comply with new brand requirements and standards that were introduced in 2019, some of the details on how to apply for a mortgage is old/inaccurate creating a lot of customer complaints, and the material lacks information about the new virtual bankers that can be accessed to process mortgage requests online. You promised Kevin to have the materials updated and printed in time for the annual "Mortgage Blitz" marketing campaign, which you run each year from March 15th to May 20th. As you walk away from your meeting with Kevin, you are feeling anxious. You have never managed such a large update to materials that will require reviewing all written content in the brochures and posters. You will have to ensure all information is updated and correct as any mistakes could cost thousands of dollars if identified after all materials are re-printed. Once you have ensured the information is correct, you will need to have it translated to French and everything will need to printed and distributed to all the bank branches across Canada. You ask your colleague Natalie, who has recently led an update for Savings and Investment materials, how much something like this might cost and how long her project took. Natalie says that her project took 3 months to complete and cost $350,000. She says that one of the reasons it took so long was because Natalie originally neglected to involve Matty Tan, VP of Branch Operations, into her project but says it should be a requirement in yours. Once Matty was brought onto the team, he intervened and requested that a complete audit was undertaken of all branch materials to ensure any changes to the mortgage's brochures was also updated in other materials that discuss mortgages. This Audit must be completed before the final changes to the mortgages materials is approved. If any changes to the other materials is required to make it consistent with the mortgage's brochures, you will also need to oversee those changes, translation, printing and distribution to branches. This will ensure that all materials including the mortgage specific brochures and posters as well as the more general brochures that are distributed in branch are all consistent and don't confuse the customer. Natalie says that the improved materials for her project and the consistency of all materials within the branch reduced customer complaints by 10% and increased overall revenue by 18%. Natalie says you will probably see something similar as a result of your mortgages project. You make a note for yourself to ensure that an Audit is part of your project's plan from the beginning. Natalie offers you some other tips: VP of Finance, Andrea Gatty, is supposed to approve all projects over $100,000. Natalie also cautions you that the digital team is always very concerned about in-branch materials (like brochures and flyers that are handed out at the bank's many locations) matching what is on the website, which means that the text and images you put on in the brochures and posters align well with the images and information online. Vanessa Cheer, VP of Information Technologies will want to approve this project, since she will need to allocate people from her department in order to make any website changes. Of course, you will need help from your creative agency to find new images for your brochures and posters that fit with the new brand guidelines and requirements. You will also require someone to translate the information to French and the company requires that you use a translator that has been pre-approved by the bank and has worked on previous projects. Even though March seems far away, you are starting to realize just how big and complex this project is going to be. Thankful for Natalie's guidance, you head back to your desk to draft a Project Charter for "Bank of Centennial Mortgages Materials Relaunch". Please complete the following steps:

1. Each student in the class has been assigned to a group and each group has been assigned a Marketing Case for this Assignment. Please review the excel spreadsheet entitled Groups and Case Assignments for Project Charter to find your group and the title of the case that has been assigned to you. If you do not see your name assigned to a group - please contact the professor immediately.

2. Once you have identified your group and the case assigned to you, open the word document with the case to which you were assigned and read through the case details carefully. Connect with your group to proceed with completing the assignment.

3. Using all of the relevant details provided in the case, as well as your own ideas, complete the project charter template provided below. Only 1 project charter per group needs to be completed and submitted on behalf of all members of the group. You must use the details provided in the case to which you were assigned, but can also come up with additional details to augment and strengthen your project charter completion. Be sure to clearly explain all information included in your project charter so the professor can clearly understand the information you are trying to convey in your final submission. Assignment #1:

PROJECT CHARTER

Student Name:

Project Name:

Project Number: #1234

Date:

Draft BUDGET:

1. PROJECT JUSTIFICATION

2. PROJECT DESCRIPTION

3. SCOPE DEFINITION Measures of Performance Driver: Restrictions:

4. PROJECT MILESTONES In this space, just identify the required end date:

5. ASSUMPTIONS, RISKS & DEPENDENCIES Risks: Dependencies: Assumptions (optional):

6. HIGH LEVEL SCHEDULE: list 5-10 key milestones that need to be met and a proposed date for each in order to meet the final end date of the project proposed in section 4 Milestone Date Due

7. PROJECT AUTHORIZATION List the people who will need to approve this project: