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Banking Service Managers at Allied Bank Limited, a major Banking service provider, receive 50 point every time they convince a customer to shift on an

Banking Service Managers at Allied Bank Limited, a major Banking service provider, receive 50

point every time they convince a customer to shift on an online banking mode rather than

coming to the banks or using help lines. If the employees reach a minimum number, they

receive at least 1500 points. These points are later traded for Dine outs (900 points), coffee

makers (2500) points and other rewards. What contingency and schedule of reinforcement ABL

is using here? Do you think such reinforcement can be helpful for behavior modification?

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