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Barb Slate Inc. (BSI) produces tablet computers. BSI markets three different handheld models. SlatePro is a souped-up version for the executive on the go; Slate
Barb Slate Inc. (BSI) produces tablet computers. BSI markets three different handheld models. SlatePro is a souped-up version for the executive on the go; Slate is a consumer-oriented version; and SlateLite is a stripped-down version for the young adult market. Barb Slate's senior vice president of marketing prepared his budget at the beginning of the third quarter assuming a 40% market share based on total sales. The total tablet market was estimated by Foolinstead Research to reach sales of 282,500 units worldwide in the third quarter. However, actual sales in the third quarter were 400,000 units. Budgeted and actual operating data for the company's third quarter of 2022 are as follows: (Click the icon to view the budgeted data.) Required (Click the icon to view the actual data.) Requirement 1. Calculate the market-share and market-size variances for BSI in the third quarter of 2022 (calculate all variances in terms of contribution margins). Begin by determining the formula for the market-share variance, and then calculate the variance for Barb Slate in the third quarter of 2022 (calculate all variances in terms of contribution margins). Label the variance as favourable (F) or unfavourable (U). (For amounts entered into the formula, enter all amounts to two decimal places except for units. Round your final answer to the nearest whole dollar.) Actual Budgeted Actual Budgeted for budgeted mix Market-share variance Now, determine the formula for the market-size variance, and then calculate the variance for the third quarter of 2022 (calculate all variances in terms of contribution margins). Label the variance as favourable (F) or unfavourable (U). (For amounts entered into the formula, enter all amounts to two decimal places except for units. Round your final answer to the nearest whole dollar.) Actual Budgeted Budgeted Budgeted ) x )x X for budgeted mix X Market-size variance Requirement 2. Explain what happened based on the market-share and market-size variances. While the market share the overall in the total market size results in a(n) sales-quantity variance of $ Requirement 3. Calculate the actual market size, in units, that would have led to no market-size variance (again using budgeted contribution margin per unit). Use this market-size figure to calculate the actual market share that would have led to a zero market-share variance. Using the formula that you determined above for the market-size variance, the actual market-size would need to be units for there to be no variance. Budgeted data Actual data Selling Price Variable Cost per Unit Contribution Margin per Unit Budgeted Operating Data, Third Quarter 2022 Sales Volume Contribution Actual Operating Data, Third Quarter 2022 in Units Dollars Selling Price Variable Cost per Unit Contribution Margin per Unit in Units Sales Volume Contribution Dollars SlatePro $ 379 $ 182 $ 197 10,170 $ 2,003,490 SlatePro $ 354 $ 179 $ 175 10,120 $ 1,771,000 Slate 273 97 176 48,590 54,240 8,551,840 4,068,000 Slate 287 90 197 32,200 6,343,400 49,680 SlateLite 140 65 75 SlateLite 115 73 2,086,560 42 113,000 $ 14,623,330 92,000 $ 10,200,960 Print Done Print Done
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