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Barb Slate Inc. (BSI) produces tablet computers. BSI markets three different handheld models. SlatePro is a souped-up version for the executive on the go; Slate
Barb Slate Inc. (BSI) produces tablet computers. BSI markets three different handheld models. SlatePro is a souped-up version for the executive on the go; Slate is a K consumer-oriented version; and SlateLite is a stripped-down version for the young adult market. Barb Slate's senior vice president of marketing prepared his budget at the beginning of the third quarter assuming a 24% market share based on total sales. The total tablet market was estimated by Foolinstead Research to reach sales of 437,500 units worldwide in the third quarter. However, actual sales in the third quarter were 500,000 units Budgeted and actual operating data for the company's third quarter of 2022 are as follows: (Click the icon to view the actual data.) (Click the icon to view the budgeted data.) Required Requirement 1. Calculate the market-share and market-size variances for BSI in the third quarter of 2022 (calculate all variances in terms of contribution margins). Begin by determining the formula for the market-share variance, and then calculate the variance for Barb Slate in the third quarter of 2022 (calculate all variances in terms of contribution margins). Label the variance as favourable (F) or unfavourable (U). (For amounts entered into the formula, enter all amounts to two decimal places except for units. Round your final answer to the nearest whole dollar.) Actual Budgeted Actual Budgeted Market-share for budgeted mix variance Budgeted data udgeted data Budgeted Operating Data, Third Quarter 2022 -X Selling Price Variable Cost Contribution Sales Volume Contribution ces in te per Unit Margin per Unit in Units Dollars SlatePro $ 377 $ 181 $ 196 8,400 $ 1,646,400 ter of 2 lamour Slate 274 97 177 40,950 7,248,150 SlateLite 55,650 4,118,100 140 66 74 are 105,000 $ 13,012,650 Actual data Actual Operating Data, Third Quarter 2022 Selling Variable Cost Contribution Sales Volume Contribution ces in term Price: per Unit Margin per Unit in Units Dollars SlatePro $ 350 $ 177 $ 173 11,000 $ ter of 202 1,903,000 I amounts Slate 281 96 185 44,000 8,140,000 SlateLite 102 55,000 71 1,705,000 31 are 110,000 $ 11,748,000 Required 1. Calculate the market-share and market-size variances for BSI in the third quarter of 2022 (calculate all variances in terms of contribution margins). 2. Explain what happened based on the market-share and market-size variances. 3. Calculate the actual market size, in units, that would have led to no market-size variance (again using budgeted contribution margin per unit). Use this market-size figure to calculate the actual market share that would have led to a zero market-share variance
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