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Barb Slate Inc. (BSI) produces tablet computers. BSI markets three different handheld models. SlatePro is a souped-up version for the executive on the go;
Barb Slate Inc. (BSI) produces tablet computers. BSI markets three different handheld models. SlatePro is a souped-up version for the executive on the go; Slate is a consumer-oriented version; and SlateLite is a stripped-down version for the young adult market. Barb Slate's senior vice president of marketing prepared his budget at the beginning of the third quarter assuming a 40% market share based on total sales. The total tablet market was estimated by Foolinstead Research to reach sales of 282,500 units worldwide in the third quarter. However, actual sales in the third quarter were 400,000 units. Budgeted and actual operating data for the company's third quarter of 2018 are as follows: i Actual data Budgeted data SlatePro Slate SlateLite Requirement 2. Ex While the market sh Selling Price $ 350 285 106 i Actual Operating Data, Third Quarter 2018 Variable Cost per Unit $ 178 93 72 Required Contribution Margin per Unit 172 192 S 34 Sales Volume in Units 10,120 32,200 49,680 92,000 $ Contribution Dollars - S 1,740,640 6,182,400 1,689,120 9,612,160 - X 1. Calculate the market-share and market-size variances for BSI in the third quarter of 2018 (calculate all variances in terms of contribution margins). 2. Explain what happened based on the market-share and market-size variances. 3. Calculate the actual market size, in units, that would have led to no market-size variance (again using budgeted contribution margin per unit). Use this market-size figure to calculate the actual market share that would have led to a zero market-share variance. Selling Price SlatePro $ 377 Slate 271 SlateLite 148 Budgeted Operating Data, Third Quarter 2018 Variable Cost per Unit $ 184 98 67 sales-quantity variance of $. Contribution Margin per Unit $ 193 173 81 Print Done - X Sales Volume Contribution in Units Dollars 10,170 1.962,810 48,590 8,406,070 54,240 4,393,440 113,000 $ 14,762,320 $ rable (F) or unfavourable ble (U). (For amounts
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