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Barton Springs just ran a promotion in Reno, Nevada, that increased household consumption of Barton Springs by 25 percent. How does this increase in consumption

Barton Springs just ran a promotion in Reno, Nevada, that increased household consumption of Barton Springs by 25 percent. How does this increase in consumption change this market's sales and BDI?

Kelley, Larry; Sheehan, Kim; Jugenheimer, Donald W.. Advertising Media Workbook and Sourcebook (p. 62). Taylor and Francis. Kindle Edition.

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