Base on the Alphabet Inc.: Reorganizing Google. Make a case analysis base on the following items.

I. Strategic Profile and Case Analysis Purpose II. Situation Analysis A. General environmental analysis B. Industry analysis C. Competitor analysis D. Internal analysis III. Identification of Environmental Opportunities and Threats and Firm Strengths and Weaknesses (SWOT Analysis) IV. Strategy Formulation A. Strategic alternatives B. Alternative evaluation C. Alternative choice V. Strategic Alternative Implementation A. Action items B. Action plan