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Based off a regression analysis,the following table provides the findings from a survey on how satisfied customers are from their existing DVD players (X12). Model

Based off a regression analysis,the following table provides the findings from a survey on how satisfied customers are from their existing DVD players (X12).

Model Summary

Model

R

R Square

Adjusted R Square

Std. Error of the Estimate

1

.915a

.836

.830

.800

ANOVAa

Model

Sum of Squares

df

Mean Square

F

Sig.

1

Regression

624.670

8

78.084

122.040

.000b

Residual

122.205

191

.640

Total

746.875

199

a. Dependent Variable: X12 How satisfied are you with your existing DVD player?

b. Predictors: (Constant), X17 Are you price conscious?, X10 Do you believe you need a DVD player? X13 What is your highest level of education?, X8 -- I seldom look for the lowest prices when I shop, X9 -- I like to try new and different things, X15 total annual household income before taxes, X7 -- Coupons are a good way to save money, X16 Are you an early adopter or innovator?

Coefficientsa

Model

Unstandardized Coefficients

Standardized Coefficients

t

Sig.

B

Std. Error

Beta

(Constant)

.476

1.378

.345

.730

X7 -- Coupons are a good way to save money

-.266

.186

-.117

-1.430

.154

X8 -- I seldom look for the lowest prices when I shop

-.045

.157

-.023

-.284

.776

X9 -- I like to try new and different things

-.132

.048

-.105

-2.717

.007

X10 Do you believe you need a DVD player?

-.050

.051

-.040

-.970

.333

X13 What is your highest level of education?

.368

.308

.093

1.192

.235

X15 total annual household income before taxes

.343

.062

.253

5.496

.000

X16 Are you an early adopter or innovator?

2.273

.319

.584

7.135

.000

X17 Are you price conscious?

1.010

.153

.260

6.617

.000

Answer the following questions:

a) Write down the regression model b) How good the overall model is?

c) Using information from the table, compare the effects of X7 and X9 on X12. Provide justifications.

d)Using information from the table, compare the effects of X10 and X16 on X12. Provide justifications.

e)Using information from the table, compare the effects of X15, X16, and X17 on X12. Provide justifications.

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