• based off of the book intentional management managing across borders and cultures
• For each chapter there will be acase analysis assignment.Case analysis teaches students how to apply the knowledge gained in each chapter of Transnational Management in a real-world situation.
• Since this is the on-line course of Transnational Management, the case analysis for each chapter is conducted in"discussion"format. Students are expected to submit their responses to the discussion questions about the case raised in each assignment.

Chapter 4 is aboutCommunicating Across Cultures

Case Study:Miscommunicationswith a Brazilian Auto Parts Manufacturer

(Pleaseclick here to download the caseif you do not have textbook.)

Discussion Questions for Chapter 4 Case Study:

1. What are three of the cultural missteps that Wally Astor and his father-in-law, Henry Williams, made in this scenario? Why do you think this happened?
2. If you were a native of Brazil and advising American business representatives about what to do when talking with Brazilian business partners, what would you tell the Americans about Brazilian culture?
3. Imagine that the situation in this case study was reversed, that is, the Brazilian businessmen were coming to the United States to look for a supplier. What would you tell the Brazilians about American business culture to prepare them for success?