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based off of the book intentional management managing across borders and cultures Chapter 4 is aboutCommunicating Across Cultures Case Study:Miscommunicationswith a Brazilian Auto Parts Manufacturer
- based off of the book intentional management managing across borders and cultures
Chapter 4 is aboutCommunicating Across Cultures
Case Study:Miscommunicationswith a Brazilian Auto Parts Manufacturer
- What are three of the cultural missteps that Wally Astor and his father-in-law, Henry Williams, made in this scenario? Why do you think this happened?
- If you were a native of Brazil and advising American business representatives about what to do when talking with Brazilian business partners, what would you tell the Americans about Brazilian culture?
- Imagine that the situation in this case study was reversed, that is, the Brazilian businessmen were coming to the United States to look for a supplier. What would you tell the Brazilians about American business culture to prepare them for success?
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Operations Management Creating Value Along the Supply Chain
Authors: Roberta S. Russell, Bernard W. Taylor
7th Edition
9781118139523, 0470525908, 1118139526, 978-0470525906
