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Based on analysis below, recommend strategies to improve Sales and Product Mix. This may involve example: 1 . Identifying underperforming categories or products for potential
Based on analysis below, recommend strategies to improve Sales and Product Mix.
This may involve example:
Identifying underperforming categories or products for potential discontinuation.
Recommending new product lines based on customer preferences.
Optimizing pricing strategies for different product categories or customer
segments.
Here is the Analysis:
Scenario : Analyzing Customer Trends for a Retail Chain.
Company: Trendy Threads A midsized retail chain specializing in trendy clothing and
accessories.
Challenge: Trendy Threads is experiencing stagnant sales growth. They suspect their
product mix might not be aligned with current customer preferences. Management wants
to leverage Business Intelligence BI to gain insights and improve decisionmaking.
Your Role: You are a BI Analyst tasked with analyzing customer data to identify trends and
make recommendations.
Data Source: Trendy Threads maintains a central database containing customer
transaction data. This data includes:
Customer ID unique identifier for each customer
Transaction Date date of purchase
Product ID unique identifier for each product
Product Category eg clothing, accessories
Product Name descriptive name of the product
Price selling price of the product
Quantity Purchased number of units purchased for each product
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