Based on BAV Pillars in Figure 2, and Power Grid in Figure 3, recommend TWO (2) IMC strategies that AVON can undertake to improve its brand value. (10 Marks)
https://www.bavgroup.com/about-bav/brandassetr-valuator (Figure 2 source)
Figure 3
BAV Power grid
^{[Source:https://www.bavgroup.com/about-bav/brandassetr-valuatoras of 31 Jan 2020]}
Figure 3 BAV Power grid AVON 1001 LEADERSHIP Brands are plotted in two dimensions on the power grid: Stature and Strength. The two dimensions capture NICHE OR the relationship of the four Brand Pillars. UNREALIZED POTENTIAL MASS fitbit MARKET 1. NEW OR UNFOCUSED Build Awareness and Traction. Must define a clear point of view. BRAND STRENGTH DIFFERENTIATION & RELEVANCE 50 2. NICHE OR UNREALIZED Low Earnings. High Potential. POND'S 3. MOMENTUM LEADERSHIP NEW, UNFOCUSED COMMODITY High Earnings. High Potential. OR UNKNOWN OR ERODED 4. MASS MARKET High Earnings. Low Potential. 5. ERODED O Seriously challenged, hanging on. O 50 100 BRAND STATURE [Source: https://www.bavgroup.com/about-bav/brandassetr-valuator as of 31 Jan 2020]

Question

Based on BAV Pillars in Figure 2, and Power Grid in Figure 3, recommend TWO (2) IMC strategies that AVON can undertake to improve its brand value. (10 Marks)

https://www.bavgroup.com/about-bav/brandassetr-valuator (Figure 2 source)

Figure 3

BAV Power grid

^{[Source:https://www.bavgroup.com/about-bav/brandassetr-valuatoras of 31 Jan 2020]}

Figure 3 BAV Power grid AVON 1001 LEADERSHIP Brands are plotted in two dimensions on the power grid: Stature and Strength. The two dimensions capture NICHE OR the relationship of the four Brand Pillars. UNREALIZED POTENTIAL MASS fitbit MARKET 1. NEW OR UNFOCUSED Build Awareness and Traction. Must define a clear point of view. BRAND STRENGTH DIFFERENTIATION & RELEVANCE 50 2. NICHE OR UNREALIZED Low Earnings. High Potential. POND'S 3. MOMENTUM LEADERSHIP NEW, UNFOCUSED COMMODITY High Earnings. High Potential. OR UNKNOWN OR ERODED 4. MASS MARKET High Earnings. Low Potential. 5. ERODED O Seriously challenged, hanging on. O 50 100 BRAND STATURE [Source: https://www.bavgroup.com/about-bav/brandassetr-valuator as of 31 Jan 2020]

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Based on BAV Pillars in Figure 2, and Power Grid in Figure 3, recommend TWO (2) IMC strategies that AVON can undertake to improve its

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