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Based on Case 7, Blue Tomato: Internationalization of a Multichannel Retailer, from the textbook Levy (CDN) Retailing Management, 7ce, answer the following questions. Each question
Based on Case 7, Blue Tomato: Internationalization of a Multichannel Retailer, from the textbook Levy (CDN) Retailing Management, 7ce, answer the following questions. Each question should be well developed.
- What key challenges remain for Blue Tomato in its efforts to coordinate these different channels?
- Which challenges might Blue Tomato face as it expands its business activities internationally?
- Research a retailer that has successfully expanded its omnichannel presence internationally (minimum of 2 references). Provide a brief overview highlighting the 3-5 areas which have made their growth and expansion successful.
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