Question
Based on case study Apple Watch: A Disruptive Innovation or a Chink in Apple's Armor? please answer the question What are the issues and
Based on case study "Apple Watch: A Disruptive Innovation or a Chink in Apple's Armor?" please answer the question " What are the issues and constraints in entering a new market with a new product, and in this context how Apple successfully launched the Apple Watch"
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
