Question
Based on chapter 5- Market Segmentation and Target Marketing in the textbook: Dees, W., Walsh, P., et. al (2021). Sport Marketing (5th ed.). Human Kinetics.
Based on chapter 5- Market Segmentation and Target Marketing in the textbook: Dees, W., Walsh, P., et. al (2021). Sport Marketing (5th ed.). Human Kinetics.
- What is state-of-mind segmentation?
- What is an ad for a sport product or team that appeals to a state-of-mind segment? Discuss your findings
- How does the ad of you chose relates to the chapter 5?
Requirements: Reference material is required in your initial post. You must cite the course textbook PLUS at least one other acceptable external source.
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Stage Management
Authors: Lawrence Stern
5th Edition
0615001351, 978-0615001357
