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Based on Etsy: How Etsy Became A $14 Billion Hand-Made Empire (https://www.youtube.com/watch?v=fLLJNipJEi0) do an internal analysis including: 1. SWOT 2. Capabilities, Competencies, and Competitive advantage

Based on Etsy: "How Etsy Became A $14 Billion Hand-Made Empire" (https://www.youtube.com/watch?v=fLLJNipJEi0) do an internal analysis including:

1. SWOT

2. Capabilities, Competencies, and Competitive advantage

3. VRIO

4. Value Chain Analysis

5. Company-specific financial analysis

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