based on following text. What could Costa Rica do to improve the consumer behavior to be more sustainable? On the other hand, so that Costa Rica can reach a better point in terms of sustainable consumption, it is important that the Costa Rican market takes into account consumer perceptions regarding sustainability. A news item by Araya, J. (2023) details some of the opinions expressed by consumers in Latin America regarding more sustainable consumption. Below are mentioned: Prices, a barrier and opportunity: Price continues to be one of the biggest challenges for sustainable production in the region. Products that have a sustainable attribute carry an additional charge that is usually passed on to the consumer. This limits or restricts sustainable products from achieving mass consumption in a region full of very price-sensitive consumers. Sustainable packaging: More consumers in Latin America view biodegradable and recyclable packaging as sustainable compared to other regions, but fewer consumers in the region view compostable packaging as sustainable. Additionally, plastic is the least sustainable option in all regions, especially in Europe and Latin America. Partnerships for a better world: While personal responsibility plays an important role, change must take place at the business and government level. There are currently 80 policies in the region that ban single-use plastics or promote a circular economy