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Based on Hilton hotel chain , Answer with details. Question : The dramatic growth in hospitality& tourism, especially before the recession, prompted many hotels service
Based on Hilton hotel chain Answer with details.
Question :
The dramatic growth in hospitality& tourism, especially before the recession, prompted many hotels service chains to respond by developing their technology, websites, online booking services and offline services to attract both domestic and foreign customers. Some challenges have been created on the general and industry level post Covid pandemic. Select an internationalglobal hotel service chain then:
Discuss how this hotel chain adapted with the technological challenge and the five porter industry forces in the international market s Which of these forces were posing opportunities and threats?
Analyze this hotel chain international marketing strategies as generic, growth, diversification, integration and defensive divestiture retrenchment, liquidation,...etc
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