Based on Krispy Kreme doughnut inc 2015. You required, do a SWOT ANALYSIS MATRIX which the elements provided above provide an explanation for each. Like (S1,O2)

Reference for the case Krispy Kreme: https://pdfcoffee.com/case-studykrispy-kreme-doughn-pdf-free.html

Required :

-2 SO strategies (1m x 2 strategies)

-2 WO strategies (1m x 2 strategies)

-2 ST strategies (1m x 2 strategies)

-2 WT strategies (1m x 2 strategies)

Internal Factors Evaluation (IFE) Matrix

STRENGHT

1. Affordable and has high-quality doughnut with strong visual appeal and a "one-of-a-kind" taste.

2. "Original hot doughnuts" sign is lit during peak hours to attract customer visit the store.

3. Market research shows appeal extends to all major demographic group include age and income.

4. Vertical integration helps ensure high quality product.

5. Product being sold at thousand supermarket, convenience stores and retail outlets at 21 countries

WEAKNESSES

1. Product line slow to expend with nothing out side "sweet treats" to draw in health-conscious customers.

2. Advertising not aggressive enough to appeal and compete with competitors

3. Closing stores when stores should be open globally at steady rate to keep up with competitors' growth

4. The net income of company is decreasing

5. Need to provide fair wage and educational program for employee to increase skills

External Factors Evaluation (EFE)

OPPORTUNITIES

1. KKD and Keurig Green Mountain Coffee agreed to collaborate on the development of decaf and regular Krispy Kreme coffee for Keurig coffee makers.

2. Customers can buy the products from both the Keurig and KKD websites.

3. The markets to be conquered are the United States, Asia or the Pacific, the Middle East, and Europe.

4. The company intends to increase its international store count to 900 by January 2017.

5. The company is also expanding its international presence.

6. KKD has grown to become a global brand.

THREATS

1. People are becoming more health- conscious and making healthier choices. Dunkin' Donuts and Starbucks have already expanded their menus to include healthier options.

2. The global market appears to be promising for American donut companies and Canadian- based Tim Hortons.

3. Approximately two-thirds of all Dunkin' Donuts restaurants in the United States have a drive-through that serves customers, particularly those on their way to work in the morning.

4. Burger King recently acquired Tim Hortons worldwide.

5. Starbucks is the world's largest specialty coffee retailer, operating over 18,000 locations in 60 countries.

6. Dunkin' Brands accounts for a large portion of these sales through their popular coffee offerings as well as the doughnut market.