Based on maps below

1) Which market share estimation method is appropriate for the Kirin case when running positioning analysis.

2) Based on the perceptual map we discussed last week, would you reposition Becks? Why/Why not?

Bass O Becks O Kir Sapporeineken ? Molson O St. Pauli Dos Equis O Moosehd corona Amstel Light Bass O Becks O Kir Sapporeineken ? Molson O St. Pauli Dos Equis O Moosehd corona Amstel Light