Based on Mountain Man Case Study

1. What type of change was going in the beer industry?

2. With regards to Mountain Man, what aspects of the environment shifted?

3. What type of industry change occurred, think of McGahans model?

4. What is Mountain Man's generic strategy?

5. Think of Mountain Man in terms of SWOT - are there potential

strategies, other than the light beer, they could pursue - think of intersections!!!

6. The Light Beer is the wrong option - you tell me why!