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Based on the 1st for Women Insurance case study in Business Cases: From SA Companies (Niewenhuizen, 2020:1-4) identify the competitive advantage of 1st for Women
Based on the 1st for Women Insurance case study in Business Cases: From SA Companies (Niewenhuizen, 2020:1-4) identify the competitive advantage of 1st for Women and discuss whether this advantage meets the criteria for a sustainable competitive advantage
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
