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Based on the above articles about IDEO, and the video , what do you feel is the value add that they bring to the business

  1. Based on the above articles about IDEO, and the video , what do you feel is the "value add" that they bring to the business world?Why is such a force needed in business these days?What action is your company taking to drive innovation and research?
  2. Why is "empowerment" so critical these days and how does it relate to improving customer service?
  3. Have you ever had the opportunity to work in an empowered role and what did that mean to you?
  4. What does empowerment mean to people as a consumer or a client of a company?

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