Based on the above data for your company, which of the following statements is false? Your company's percentage competitive advantages and disadvantages on the 8 competitive factors affecting Internet sales and market share essentially offset each other, thus producing an "average" overall competitive effort and "average" sales and market share outcomes. Your company had a price-based competitive disadvantage of 13.0%. Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's brand reputation. Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's low celebrity appeal rating. Your company's branded sales volume and market share in the Internet segment was unaffected by your company's S/Q rating and model availability, which were both "average