Based on the advertisement below, which of the following competitive strategies does this company follow: AGING SKIN TREATMENT, which starts under $$300\mathrm{.}00$

As we age, our skin may experience dryness, loss of firmness, and uneven tone due to a natural decrease in the production of collagen and the hormone, estrogen. Shop Dr$.$ Zenovia's curated selection of products scientifically formulated to help maintain the skin's youthful elasticity and tone, while combatting the effects of hormonal aging on the skin.

Cost Leadership$/$ Focus Market

Product Differentiation $/$ Focus Market

Cost Leadership$/$ Industry wide

Product Differentiation$/$Industry wide