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Based on the Allbirds articles, what strategy does it appear that Allbirds is pursuing? What are the elements of its strategy? In what ways are

Based on the Allbirds articles, what strategy does it appear that Allbirds is pursuing? What are the elements of its strategy? In what ways are Method and Allbirds strategies similar? In what ways are they different? Some points of comparison based on the information from the readings include target market, supplies, distribution, and product lines. For example, what are the strategic implications of the distribution choices, such as Method selling through outlets such as Target while Allbirds uses direct-to-consumer? What factors have contributed to Allbirds recent struggles and challenges? Do you think Allbirds will rebound from the challenges and be successful? Is there anything that Allbirds today could learn from Methods history of implementing its strategy? Allbirds is a public company with stock trading on NASDAQ (ticker: BIRD). Method, on the other hand, is not a standalone company. Although Method started as a standalone company, it was acquired and is currently owned by S.C. Johnson (www.scjohnson.com ) which is a private company that owns many brands you might recognize such as Glade, Raid, Ziploc, and Saran. How might being a part of the larger S.C. Johnson family of brands help (or hinder) Method with its product development or other strategic choices? How might being standalone help or hinder Allbirds with its efforts to improve?

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