Question
Based on the article UNIQLO: Relaunching + J Collection 1. The 2009 +J collection was launched in select major cities that had flagship UNIQLO stores
Based on the article "UNIQLO: Relaunching + J Collection"
1. The 2009 +J collection was launched in select major cities that had flagship UNIQLO stores (a few big cities in Japan along with New York, London, and Paris). If UNIQLO is to relaunch +J in 2020, should it plan on global distribution or focus again on selected big cities?
2. How can UNIQLO surpass Zara in global sales? What segments should UNIQLO and GU prioritize moving forward, and why?
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Business Ethics Ethical Decision Making & Cases
Authors: O. C. Ferrell, John Fraedrich, Linda Ferrell
8th Edition
1439042233, 978-1439042236
