Based on the below case study. Answer the questions mentioned below:

Case 1-2: True Religion Jeans: Flash In The Pants Or Enduring Brand?

References

Barney, J. B., & Hesterly, W. S. (2014). Strategic management and competitive advantage (6th ed.). Upper Saddle River, NJ: Prentice-Hall.

1. Is the premium jeans market attractive? And what dynamics are evident in the industry? To answer these questions, use the PEST(EL) analysis and Porter's 5 Forces (+ complementors) analysis.

2. Does True Religion Jeans have a competitive advantage? Is it sustainable? To answer these questions, use the VRIO framework to identify resources and/or capabilities that may serve to provide a (sustained) competitive advantage.