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Based on the below information, what factors are Best Rest customers looking for in a mattress? How important is cooling (temperature regulation)? For all hypothesis

Based on the below information, what factors are Best Rest customers looking for in a mattress? How important is cooling (temperature regulation)?

For all hypothesis tests, assume=.05. Do not present hypothesis tests results directly; present the sample mean(s), x, correlation, r, or slope, then footnote the p-value of the appropriate hypothesis test. Note the z-value as well, if applicable.

Best Rest Customers Best Rest Non-Customers All
Sample Size (n) 183 159 342
Price 57.9% 74.8% 65.8%
Comfort 58.5% 57.2% 57.9%
Quality 64.5% 53.5% 59.4%
Durability 54.1% 49.1% 51.8%
Pressure relief 44.8% 50.3% 47.4%
Support 42.6% 39.0% 40.9%
Mattress type [e.g., innerspring, memory foam] 39.9% 32.7% 36.5%
Brand reputation 36.6% 31.4% 34.2%
Temperature regulation [i.e., sleeping cool] 29.0% 21.4% 25.4%
Warranty 24.6% 25.2% 24.9%
Materials 21.3% 25.8% 23.4%
Online reviews 24.0% 21.4% 22.8%
Hypoallergenic 9.8% 8.2% 9.1%

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