Based on the below information, what factors are Best Rest customers looking for in a mattress? How important is cooling (temperature regulation)?

For all hypothesis tests, assume=.05. Do not present hypothesis tests results directly; present the sample mean(s), x, correlation, r, or slope, then footnote the p-value of the appropriate hypothesis test. Note the z-value as well, if applicable.

	Best Rest Customers	Best Rest Non-Customers	All
Sample Size (n)	183	159	342
Price	57.9%	74.8%	65.8%
Comfort	58.5%	57.2%	57.9%
Quality	64.5%	53.5%	59.4%
Durability	54.1%	49.1%	51.8%
Pressure relief	44.8%	50.3%	47.4%
Support	42.6%	39.0%	40.9%
Mattress type [e.g., innerspring, memory foam]	39.9%	32.7%	36.5%
Brand reputation	36.6%	31.4%	34.2%
Temperature regulation [i.e., sleeping cool]	29.0%	21.4%	25.4%
Warranty	24.6%	25.2%	24.9%
Materials	21.3%	25.8%	23.4%
Online reviews	24.0%	21.4%	22.8%
Hypoallergenic	9.8%	8.2%	9.1%