Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Based on the cohort analysis data (app users engagement) provided: 1. What trends do you notice? Why? 2. What can you learn from the data

Based on the cohort analysis data (app users engagement) provided:

1. What trends do you notice? Why?

2. What can you learn from the data provided? Why?

3. How does overall engagement vary over time and how does it vary across different cohorts?

image text in transcribed
Month: 14 15 16 17 18 5 6 7 8 9 10 11 12 13 Cohort: 0 1 2 3 15.04% 21.80% 18.05% 23.31% 18.80% 18.80% 21.80% 22.56% 26.32% Sep-18 100.00% 62.41% 30.83% 22.56% 21.80% 21.05% 19.55% 12.78% 11.28% 12.03% 18.48% 20.38% 22.27% 20.38% 24.17% 25.12% 25.59% 64.93% 33.65% 27.01% 20.85% 23.22% 14.69% 17.54% 17.54% 17.06% 19.91% 19.91% Oct-18 100.00% 24.86% 19.34% 19.89% 23.20% 26.52% 29.28% 28.73% 23.76% 25.97% 28.18% 25.97% 27.62% Nov-18 100.00% 71.27% 39.23% 27.62% 29.28% 20.44% 19.34% 21.50% 22.50% 16.50% 23.50% 21.50% 22.50% 24.00% 19.50% 26.00% 24.50% 24.00% 23.00% 100.00% 79.00% 24.00% 16.00% 17.00% 15.50% Dec-18 42.00% 23.21% 23.55% 23.21% 22.18% 19.11% 23.21% 41.98% 25.94% 23.55% 22.18% 20.14% 17.41% 20.48% 21.50% 23.55% 22.53% 23.55% Jan-19 100.00% 78.16% 23.22% 19.26% 24.27% 18.73% 15.83% 20.84% 19.53% 20.32% 25.33% 24.27% 21.11% 21.11% 20.05% Feb-19 100.00% 78.10% 30.87% 22.96% 18.73% 17.94% 25.24% 28.10% 29.05% 30.00% 27.14% 28.57% 30.95% 27.14% 29.05% 27.14% 26.67% 27.62% Mar-19 100.00% 72.86% 41.90% 33.33% 26.67% 29.52% 30.48% 20.47% 24.80% 24.80% 22.83% 22.05% 26.77% 25.20% 22.44% 25.20% Apr-19 100.00% 76.38% 37.80% 26.77% 28.35% 26.38% 24.80% 24.41% 20.87% 25.20% 20.00% 24.48% 26.55% 24.14% 24.83% 23.10% 24.83% May-19 100.00% 67.93% 33.45% 27.93% 28.62% 27.93% 27.59% 23.79% 24.83% 26.55% 26.90% 26.55% 27.45% 21.72% 23.87% 26.01% 24.34% 27.21% 25.30% 24.58% 22.91% 26.01% 22.20% Jun-19 100.00% 68.50% 39.86% 29.12% 29.83% 26.73% 23.63% 24.34% 23.02% 24.13% 19.69% 20.53% 24.41% 23.72% 21.50% 23.58% 22.05% 23.02% 22.05% 21.64% 24.13% Jul-19 100.00% 75.03% 38.97% 31.35% 28.85% 23.30% 26.72% 22.84% 21.64% 22.99% 23.28% 19.70% 76.87% 40.00% 26.27% 24.63% 23.43% 22.09% 20.45% 22.39% 23.58% 18.81% 21.64% Aug-19 100.00% 24.80% 23.42% 23.88% 24.11% 25.72% 26.18% 25.60% 23.65% 23.65% 24.45% 100.00% 80.02% 37.31% 31.00% 24.11% 26.29% Sep-19 26.75% 26.78% 28.83% 26.90% 27.02% 23.76% 23.64% 29.07% 26.66% 27.74% 26.90% 26.90% 25.81% Oct-19 100.00% 73.82% 39.20% 31.60% 29.19% 32.74% 30.52% 29.78% 26.96% 25.04% 25.78% 32.59% 27.70% 29.33% 28.15% 27.26% Nov-19 100.00% 74.67% 38.96% 27.11% 28.33% 27.72% Dec-19 100.00% 73.50% 41.51% 33.46% 29.79% 27.84% 26.01% 27.35% 30.16% 26.74% 29.43% 24.78% 28.61% 26.84% 27.34% 28.22% 28.02% 27.24% Jan-20 100.00% 72.57% 44.84% 34.02% 27.53% 25.27% 25.72% Feb-20 100.00% 78.07% 42.41% 32.89% 29.34% 27.23% 31.20% 29.58% 27.83% 27.65% 27.71% 30.86% 27.67% 33.19% 30.50% 31.52% 31.23% 30.36% 29.41% Mar-20 100.00% 76.83% 42.41% 40.91% 34.09% 36.44% 30.76% 32.27% 30.15% 30.76% 30.08% Apr-20 100.00% 76.74% 75.84% 43.67% 40.20% 33.02% 31.93% 29.81% 28.89% 28.55% May-20 100.00% 28.82% Jun-20 100.00% 79.24% 48.86% 35.95% 36.31% 32.60% 30.88% Jul-20 100.00% 82.59% 46. 19% 37.33% 35.56% 33.89% 32.59% 84.38% 35.36% 31.34% Aug-20 100.00% 48.91% 38.87% Sep-20 100.00% 84.95% 48.00% 38.33% 35.47% 24.34% 23.30% 24.40% 31.05% 28.31% 26.50% 25.12% 24.06% 24.05% 24.25% 24.43% 25.09% 24.87% 24.02% 23.86% 23.96% Average 100.00% 75.39% 40.55%

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Services Marketing Concepts, Strategies, & Cases

Authors: Douglas Hoffman, john Bateson

4th edition

1439039399, 978-1439039397

More Books

Students also viewed these Marketing questions

Question

Identify the types of informal reports.

Answered: 1 week ago

Question

Write messages that are used for the various stages of collection.

Answered: 1 week ago