Based on the cohort analysis data (app users engagement) provided:
1. What trends do you notice? Why?
2. What can you learn from the data provided? Why?
3. How does overall engagement vary over time and how does it vary across different cohorts?
Month: 14 15 16 17 18 5 6 7 8 9 10 11 12 13 Cohort: 0 1 2 3 15.04% 21.80% 18.05% 23.31% 18.80% 18.80% 21.80% 22.56% 26.32% Sep-18 100.00% 62.41% 30.83% 22.56% 21.80% 21.05% 19.55% 12.78% 11.28% 12.03% 18.48% 20.38% 22.27% 20.38% 24.17% 25.12% 25.59% 64.93% 33.65% 27.01% 20.85% 23.22% 14.69% 17.54% 17.54% 17.06% 19.91% 19.91% Oct-18 100.00% 24.86% 19.34% 19.89% 23.20% 26.52% 29.28% 28.73% 23.76% 25.97% 28.18% 25.97% 27.62% Nov-18 100.00% 71.27% 39.23% 27.62% 29.28% 20.44% 19.34% 21.50% 22.50% 16.50% 23.50% 21.50% 22.50% 24.00% 19.50% 26.00% 24.50% 24.00% 23.00% 100.00% 79.00% 24.00% 16.00% 17.00% 15.50% Dec-18 42.00% 23.21% 23.55% 23.21% 22.18% 19.11% 23.21% 41.98% 25.94% 23.55% 22.18% 20.14% 17.41% 20.48% 21.50% 23.55% 22.53% 23.55% Jan-19 100.00% 78.16% 23.22% 19.26% 24.27% 18.73% 15.83% 20.84% 19.53% 20.32% 25.33% 24.27% 21.11% 21.11% 20.05% Feb-19 100.00% 78.10% 30.87% 22.96% 18.73% 17.94% 25.24% 28.10% 29.05% 30.00% 27.14% 28.57% 30.95% 27.14% 29.05% 27.14% 26.67% 27.62% Mar-19 100.00% 72.86% 41.90% 33.33% 26.67% 29.52% 30.48% 20.47% 24.80% 24.80% 22.83% 22.05% 26.77% 25.20% 22.44% 25.20% Apr-19 100.00% 76.38% 37.80% 26.77% 28.35% 26.38% 24.80% 24.41% 20.87% 25.20% 20.00% 24.48% 26.55% 24.14% 24.83% 23.10% 24.83% May-19 100.00% 67.93% 33.45% 27.93% 28.62% 27.93% 27.59% 23.79% 24.83% 26.55% 26.90% 26.55% 27.45% 21.72% 23.87% 26.01% 24.34% 27.21% 25.30% 24.58% 22.91% 26.01% 22.20% Jun-19 100.00% 68.50% 39.86% 29.12% 29.83% 26.73% 23.63% 24.34% 23.02% 24.13% 19.69% 20.53% 24.41% 23.72% 21.50% 23.58% 22.05% 23.02% 22.05% 21.64% 24.13% Jul-19 100.00% 75.03% 38.97% 31.35% 28.85% 23.30% 26.72% 22.84% 21.64% 22.99% 23.28% 19.70% 76.87% 40.00% 26.27% 24.63% 23.43% 22.09% 20.45% 22.39% 23.58% 18.81% 21.64% Aug-19 100.00% 24.80% 23.42% 23.88% 24.11% 25.72% 26.18% 25.60% 23.65% 23.65% 24.45% 100.00% 80.02% 37.31% 31.00% 24.11% 26.29% Sep-19 26.75% 26.78% 28.83% 26.90% 27.02% 23.76% 23.64% 29.07% 26.66% 27.74% 26.90% 26.90% 25.81% Oct-19 100.00% 73.82% 39.20% 31.60% 29.19% 32.74% 30.52% 29.78% 26.96% 25.04% 25.78% 32.59% 27.70% 29.33% 28.15% 27.26% Nov-19 100.00% 74.67% 38.96% 27.11% 28.33% 27.72% Dec-19 100.00% 73.50% 41.51% 33.46% 29.79% 27.84% 26.01% 27.35% 30.16% 26.74% 29.43% 24.78% 28.61% 26.84% 27.34% 28.22% 28.02% 27.24% Jan-20 100.00% 72.57% 44.84% 34.02% 27.53% 25.27% 25.72% Feb-20 100.00% 78.07% 42.41% 32.89% 29.34% 27.23% 31.20% 29.58% 27.83% 27.65% 27.71% 30.86% 27.67% 33.19% 30.50% 31.52% 31.23% 30.36% 29.41% Mar-20 100.00% 76.83% 42.41% 40.91% 34.09% 36.44% 30.76% 32.27% 30.15% 30.76% 30.08% Apr-20 100.00% 76.74% 75.84% 43.67% 40.20% 33.02% 31.93% 29.81% 28.89% 28.55% May-20 100.00% 28.82% Jun-20 100.00% 79.24% 48.86% 35.95% 36.31% 32.60% 30.88% Jul-20 100.00% 82.59% 46. 19% 37.33% 35.56% 33.89% 32.59% 84.38% 35.36% 31.34% Aug-20 100.00% 48.91% 38.87% Sep-20 100.00% 84.95% 48.00% 38.33% 35.47% 24.34% 23.30% 24.40% 31.05% 28.31% 26.50% 25.12% 24.06% 24.05% 24.25% 24.43% 25.09% 24.87% 24.02% 23.86% 23.96% Average 100.00% 75.39% 40.55%
