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Based on the consumer insight that these consumers wear comfortable athleticwear almost every day, which of the following types of relationships would be the best
Based on the consumer insight that these consumers wear comfortable athleticwear almost every day, which of the following types of relationships would be the best choice to build with an athleisure customer?
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Selfconcept attachment: Use the promotional mix strategy to help the product become part of the user's identity.
Nostalgic attachment: Use the promotional mix strategy to help customers see the product as a link with a past self.
Interdependence: Use the promotional mix strategy to have the product become part of the consumer's daily routine.
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