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Based on the figure below, discuss the current model of online consumer behavior in e-commerce environment. Culture Social Norms Demographic Factors Brand Marketing mmunications stimuli
Based on the figure below, discuss the current model of online consumer behavior in e-commerce environment.
Culture Social Norms Demographic Factors Brand Marketing mmunications stimuli Capabilities obite Platform Consumer product burchasini Perceived I Behavioral Networ ks Purchase
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Airline Finance
Authors: Peter S. Morrell
4th Edition
1351959743, 978-1351959742
