Question
Based on the following assumptions please compute these Web Metrics. An advertising campaign costs $11,000 and generates 150,000 impressions, Of which 25,000 were the first
Based on the following assumptions please compute these Web Metrics.
An advertising campaign costs $11,000 and generates 150,000 impressions, Of which 25,000 were the first page only. It generates 12,000 clicks. This campaign generates orders from 1 in 5 clicks. Also 400 people added items to there carts but did not complete orders.
Abandonment Rate (%)?
Bounce Rate (%)?
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
