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Based on the following confusion matrix with a validation set of 1 0 0 , class 1 reflects the members who purchase additional services and

Based on the following confusion matrix with a validation set of 100, class 1 reflects the members who purchase additional services and class 0 reflects the respondents who did not purchase these services. Our model predictions are cross-tabulated with these responses in the confusion matrix. With future use of this model, those who are predicted to purchase the services will be targeted with a personalized ad and those not predicted to purchase the services will not be targeted with a personalized ad. Calculate the overall accuracy rate.
Actual Class Predicted Class 1 Predicted Class 0
Class 11810
Class 01260
Multiple Choice
30%
18%
28%
60%
78%

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