Based on the following job description and list of competencies for a software sales position, please create a performance appraisal form that contains the basic components, as well as the desirable features of a performance appraisal form .

Job description: Responsible for selling company software programs to schools in designated districts. Individuals are responsible for project managing the preparation of customized sales material for each school in their districts. Salespeople are also responsible for preparing and giving sales presentations to relevant district employees. Finally, the salesperson is responsible for identifying and cultivating key relationships in his/her districts.

Competencies:

• Project Management: organizes and plans projects, completes in timely fashion, and performs at a high quality level
• Sales Performance: total sales meet company standards, and demonstrates aggressive but ethical sales practice
• New Clients: makes in-roads into school districts, schedules presentations to prospective clients, and closes contracts
• Client Relationships: maintains effective client relationships, able to upgrade and deliver new services to clients, and receives praise from clients
• Technical Expertise: understands software packages, able to teach clients how to best use software, and can troubleshoot with clients