Based on the following SWOT Analysis for Plant-based protein products. What would be the STP? (Segmentation, Targeting, Positioning)

Internal

Strengths:

• Financial backing
• Capitalize on health-food market
• Healthy product that tastes great
• Health benefits
• All Natural Ingredients
• Variety of flavors for different taste-buds
• Simple, easy to eat, on-the-go snack
• Sustainably produced
• Strategic partners

Weaknesses:

• Not a lot of awareness
• Lacking brand recognition
• More expensive than granola bar snacks made with dairy and non-natural ingredients
• Unknown sales
• Availability of ingredients
• Shipping costs for ingredients for the various flavors

External

Opportunities:

• New Market
• New Supply Chain
• Local Partners
• Strong logistics and infrastructure to transport product
• Capture large consumer base regardness of age or culture
• Target audience wants to be healthy and live a healthy lifestyle

Threats:

• Since it is a new product, the lack of familiarity with the product may cause rejection
• Financing gaps
• Import/Export Delays
• Cost of raw materials
• Power of suppliers in supply chain