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Based on the Food Truck Association of Canada company and below issues write a report that cover the 1. Executive Summary, 2. strategic issue, 3.

Based on the Food Truck Association of Canada company and below issues write a report that cover the 1. Executive Summary, 2. strategic issue, 3. analyze (SOWT, PESTEL, Competitor Analysis, Porter's Five Analysis, Agility Factors in Business: VUCA, Agile Management, Lean Management, Value Stream Mapping, Positioning Matrix), 4. provide alternative recommendations, 5. recommendations, 6. implementation plan, 7. Reference(APA Intext and APA References) Atleast 10 pages required. Support the recommendation with proper analysis, with giving details about it. Issues/Problems: The food truck industry has proliferated recently, but the COVID-19 pandemic has caused significant challenges and uncertainties for food truck owners. As a result, strategic planning and proactive management are essential for the food truck association to support its members and ensure long-term success. Generating Revenue: The association is facing the challenge of generating revenue to sustain its operations and offer additional benefits to its members, as it does not collect membership fees (Council, 2018). Regulatory Issues: The association faces regulatory challenges at different levels, including municipal, provincial, and federal, with each province having its regulations (Canadian Institute of Food Safety, n.d.). Profitability and Efficiency for Members: The association is facing the issue of ensuring the profitability and growth of its members' businesses, which require access to cost-effective equipment and supplies, specialized knowledge, and training. Startups face significant barriers due to the initial investment required, and growth can be challenging due to high competition, posing a challenge for the industry. Human Management: The association is facing the issue of providing training and development opportunities for its members, as food truck operators require specific skills and knowledge to operate safely and efficiently. Branding and Marketing: The lack of a strong brand identity and effective marketing strategy is an issue facing the food truck association. Technology Adoption: The food truck association is challenged with the need to stay up to date with the latest technological advancements in the industry to maintain competitiveness and efficiency. Competitiveness: Undergoing a comprehensive analysis of market trends, consumer behavior, and preferences is a critical issue faced by the food truck association to maintain competitiveness in the constantly evolving food industry. Environmental Sustainability: The issue faced by the association is promoting and encouraging environmentally sustainable practices within the industry to reduce its carbon footprint.

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