Question
Based on the formulas indicated below for determining the Total Operating Income (H16), show the financial projections for the six-month period, from January to June.
Based on the formulas indicated below for determining the Total Operating Income (H16), show the financial projections for the six-month period, from January to June. H16 should be $87,733.
Determine the assumption value to change in the Assumptions table for H16 to reach the goal of $95,000. To do so, use goal seeking to assess each assumption value (Margin %, Bonus, Commission, Newsstand Rental, Advertising, and Equipment Maintenance) to reach $95,000 in H16 and then recommend which assumption value (one and only one) to reach this goal.
In your analysis write-up, indicate the value for each assumption value after conducting a goal seeking. Explain your decision in selecting your chosen assumption value to cause the six-month operating income in cell H16 to increase from $87,733 to $95,000.
Note you will have to do the goal seeking six times and so make sure not to save the changes (do not click "OK" for Goal Seek Status) so your Total Operating Income is reset to $87,733 each time.
Cost of Good Sold = Revenue * (1 - Margin %)B5 = B4 * (1 - B19)
Gross Margin = Revenue - Cost of Goods Sold B6 = B4 - B5
Bonus = Bonus Amount or 0B9 = IF(B4 >= B21, B20, 0)
Commission = Revenue * Commission %B10 = B4 * B22
Newsstand Rental = Revenue * Booth Rental % B11 = B4 * B23
Advertising = Revenue * Advertising %B12 = B4 * B24
Equipment Maintenance = Revenue * Equipment Maintenance %B13 = B4 * B24
Total Expenses = Sum of all Expenses for a specific month B14 = SUM(B9:B13)
Operating Income = Gross Margin - Total ExpensesB16 = B6 - B14
The formulas above are for the month of January. One you have entered the formulas for the first month, use the "fill handle" across the rest of the months. Note that the formulas do not indicate when to use relative, absolute and mixed cell references. You should know when to do so.
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