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Based on the Harvard Business Review Blockbuster Inc. & Technological Substitution (A): Achieving Dominance in the Video Rental Industry case, (1) How does a revenue

Based on the Harvard Business Review "Blockbuster Inc. & Technological Substitution (A): Achieving Dominance in the Video Rental Industry" case,

(1) How does a revenue sharing contract work? Under what conditions is it most effective?

(2) What are the challenges of implementing revenue sharing? How can they be addressed?

(3) Describe Blockbuster's business model.

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1 Revenue Sharing Contracts How it works Revenue sharing is a contractual agreement between two parties typically a content provider and a distributor or platform where the revenue generated from the ... blur-text-image

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