Question
Based on the HP's Disastrous Acquisitiin of Autonomy. 1. Why do you think Apotheker was eager to make an acquisition? 2. Why do most acquisitions
Based on the HP's Disastrous Acquisitiin of Autonomy.
1. Why do you think Apotheker was eager to make an acquisition?
2. Why do most acquisitions result in paying a premium over the market price? Was 59% premium for Autonomy reasonable?
3. Was it unethical for Apotheker to propose the acquisition at the 50% premium? Was it unethical for Autonomh to go along with the price at a 50% premium? Who suffers the consequences of an overpriced acquisition?
4. Is there anything HP and Autonomu could have done differently to avoid the public backslash and share price drop the company suffered?
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
